Friday, September 28, 2007

Bad Boy - audio book

Bad Boy - audio bookBest friends Tracie and Jonny meet for coffee each Sunday night to discuss their forlorn love lives. Tracie loves boys with an affinity for leather jackets and poetry - classic bad boys who seem too good to be true (and usually are); Jonny falls for girls who never like him in that way . . . until Jonny convinces Tracie to teach him some tricks of the trade. After a wardrobe makeover, learning to return from a dinner date with another phone number scrawled on his hand, scope for women at the airport baggage claim, and always carry a motorcycle helmet (even though he doesn't ride a motorcycle), Jonny quickly becomes a successful heartbreaker.

And Tracie discovers that she just might be head-over-heels in love with her best friend. But there are more than a few loose ends. Tracie's current bad boy has at last decided he wants to settle down, her girlfriend has the hots for Jonny, and Jonny can't understand why Tracie never liked him for who he was before the leather.

With her inimitable wit, Olivia Goldsmith, bestselling author of The First Wives Club, delivers a smart, laugh-out-loud tale of modern romance sure to keep listeners everywhere in stitches.

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Written By - Olivia Goldsmith
Narrated By - Susan Ericksen
Published By - Brilliance Audio Inc
Length - 10 hours 9 minutes
Categories - Contemporary
Download Price : $24.95

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Friday, September 7, 2007

Blue Ocean Strategy - audio book - W. Chan Kim and Renee

Blue Ocean Strategy -  audio book
“Don’t Compete with

Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.

In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
· Reconstruct market boundaries
· Focus on the big picture
· Reach beyond existing demand
· Get the strategic sequence right
· Overcome organizational hurdles
· Build execution into strategy

“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”

--William J. Bratton, Chief of the Los Angeles Police Department,

Former Police Commissioner of the City of New York

Author

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.

Rivals—Make Them Irrelevant!

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Author : W. Chan Kim & Renee Mauborgne
Narrated By : Z. Furman
Publisher : Gildan Media Corp.
Length : 7 hours
Type : Strategy & Business Development
Price : $24.98

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